The Fashion Project

As everyone who knows me well understands, I'm not a "brand" person. In fact, I probably don't even know the names of most of the top brands unless they are constantly advertised, owned by someone I know, or have immense staying power (like Chanel... I mean, who doesn't know Chanel? They've been around forever!). But I confess, I am sort of a little tiny bit interested. Not in buying brand clothing and other items, or even obsessing over my lack of ability to buy them (I'm fundamentally opposed to paying enormous sums of money for a product that would cost a fraction of the price were it made by an unknown company), but I am interested in the style. Because, let's face it- if you are even casually interested in fashion and design, eventually you are bound to get interested in the companies that are bringing it all into the scene.

So, that big paragraph is leading into my recent pass through the Hong Kong Airport on a one-hour transit back to Japan. In case you've never been in the Hong Kong airport, let me fill you in: it is a multi-level mad brand extravaganza. In fact, the airport is so big that you have to take a train to get from one side to the other. But don't be alarmed- there are two sets of shops, so regardless of which side you need to be on, you will still be able to buy Chanel #5, Tiffany diamond earrings, a Louis Vitton handbag, Jimmy Choo heels, and an Armani pants suit. You know, in case you've got time for a little light shopping.

I decided to do a little photo shooting, and in the 5 minutes I had before I had to catch my connecting flight, I snapped a couple photos of brand shops whose names I actually know. (I'd been on an overnight flight without sleep, so forgive the puffy face and squinty eyes!)